Thomas Reisenegger
ICO Partners
Job Title:
PR Manager / PR Consultant

How to do PR for your indie game in Western Markets - 5 insights, pillars & pitfalls
14:10 - 14:50
Location (room):
Room 1
《Speaker Profile》:
Thomas Reisenegger works at the Brighton based consulting and PR agency ICO Partners as PR Manager, for games such as League of Legends, Smite Endless Legend, and various indie titles including Fragments of Him and Evoland. Prior to this, Thomas worked both as a PR Manager for Austria's biggest App development agency, and for 6 years as a Video Game Journalist. His master's degree is in International Marketing. In 2012 Thomas was awarded the Austrian PR-Panther prize in the "Young Star" category for his launch campaign of the smartphone game Diskobolos, which received attention in international press. The game was developed by a small team with nearly no budget.
《Session Description》:
  In today's crowded games market that sees hundreds of game releases each month, getting overlooked is one of the biggest threats for indie games.   This session covers the 5 PR pillars indie studios doing their own PR should prioritize in order to get heard by press, youtubers and streamers and to market your game successfully on your own in Western markets. This 5 key areas are backed up with practical examples and by showing data such as effects of PR stunts on media coverage and sales. The talk also covers 5 typical pitfalls in indie games PR and 5 future trends that will shape how to do PR as a small game studio in the future in Western markets.