Grace Kuo
Job Title:
Director of Marketing, Mobile Gamming

4 Traps of Mobile Gaming
14:50 - 15:30
Location (room):
Room 1
《Speaker Profile》:
  Grace Kuo has 6+ years of experience in gaming – ranging from launching social and AAA games for EA Games on Facebook to managing the lifecycle marketing of mobile games at Japanese gaming company, GREE. Most recently she has moved to UserTesting, in which she is focused on helping the mobile gaming industry discover and solve problems to their customer journey. She works with global gaming companies optimize their development to create great experiences for their players.
《Session Description》:
 Mobile gaming is the fastest growing segment in the games market, accounting for nearly 40% of the global games industry. The opportunity is massive, but rising competition and the costs of gamer acquisition/retention are steadily increasing. It's more important than ever before to put out a compelling game. After conducting thousands of mobile game user tests, we have uncovered the most common traps companies fall victim to when developing a mobile game, including cryptic controls, unclear tutorials, genre conventions, and a failure to find that perfect balance of making a game both challenging and fun. Grace Kuo will reveal these mobile traps via real-world examples from top mobile games as well as provide attendees with useful tips on how to avoid them