Tim Nixon
New Zealand
Job Title:
Creative Director

Making the leap to self Publishing
14:10 - 14:50
Location (room):
Room 5
《Speaker Profile》:
Tim is the founder and creative director of Runaway, the New Zealand based developer and publisher of mobile games inspired by the natural world. Their games Flutter, Splash, and Starlight have attracted a dedicated niche fanbase which they keep engaged with regular limited time events and rigorous live ops. He is now overseeing internal new product development made possible by their expansion into self publishing.
《Session Description》:
Are you weighing up your publishing options as a small mobile studio? Unsure of what you might be getting yourself into by taking on publishing yourself? This session is the warts-and-all tale of a small studio who plucked up the courage to go out on their own, transitioning from 3rd party developer to successful self publisher. It will lay out the financial impact that expanding the studios scope of responsibility had on the company, and detail the strategies used to build sufficient revenue to sustain and grow the business. This is a crash course in everything you need to know about taking on self publishing as a mobile free to play developer. You'll learn when a publishing deal might actually be right for you, what's involved in expanding to self publishing, how to finance it, and the key lessons learned from Runaway's journey through the transition.